Visual Identity

Marie-Mam Sai Bellier and Clara Pasteau are two graphic designers who met during their studies at the Beaux-Arts in Lyon. They are currently redesigning the visual identity of “Passages,” which originates from an environment observation residency at the art center. The launch of this new graphic design and the new website is planned for September 2023.
Based on a set of specifications, their travels across the Aubois region, and their interactions with local cultural figures (historians, artisans, specialized production entities, etc.), their focus has been on two main aspects:

— The need to enhance the visibility of Passages by invigorating its identity with a strong graphic message.

— The recurrence of forms linked to the history of crafts in the city.

As a result, the forms they have created for this purpose, leading to a new logo, an alphabet of initials, and structuring graphic elements of the new identity, are all adaptable into art objects. This will constitute a secondary phase of Passages’ identity deployment: signage created in collaboration with metalworkers, letter painters, or even master glassmakers is being considered for 2024.